Advertisement is a way to attract people to buy the goods we sell. Creative ad have any benefit for company, overall it can boast sales and improve purchase. Besides, creative ad can branding our product and introduce our product in society.
There is some elements in creative advertisement : originality, flexible, synthesis, and artistic value.
One of thing that makes an ad attractive is the talent of the ads, or usually we call as brand ambassador. Nowadays many ad are increasingly interesting. One of ad that i think it is creative and interesting is a Neo Coffee ad. Neo Coffee is a one of coffee company in Indonesia. We know the lates ad from Neo Coffee took Lucas from WayV which is shaded by SM Entertainment as talent or brand ambassador. In this video that have duration 30 second was successful attract attention their fans.
Neo Coffee also advertises that the packaging contains a photo card.The ad made a lot of fans looking for this coffee to get the photo card. Because of that the sales of Neo Coffee can increase dramatically, it also can introduce the Neo Coffee brand to the wider community.
The advertisement made by Neo Coffee is very interesting, because it is relate with the current trend in Indonesia. Where k-pop culture is currently popular in Indonesia. Advertisements in collaboration with k-pop idols, increasingly attracting the attention of fans to buy and look for Neo Coffee products.
