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Streaming Services: A Cure for Piracy, A Nightmare for Music Artistry

24 April 2022   17:42 Diperbarui: 24 April 2022   21:05 600
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Income from advertisement fees can also be crucial for streaming platforms that offer an ad-supported free listening option, such as Spotify and YouTube Music. To compensate for the loss of subscription fees from the free listening option, Spotify and YouTube Music facilitate companies who want to put advertisements and charge them for it. This is reflected in YouTube Music's payout scheme which includes three types of payouts, one of which is a monetization payout of $0.00087/stream (Kormoczi, 2020). 

Thus, it can be concluded that the factors that influence the amount of stream payout to artists are different systems, subscription fees, and advertisement fees. 


Conclusion

In conclusion, the digitalization and continued digitization of the music industry has birthed the rise of streaming services, which has brought both benefits and costs. On the positive side, streaming services have reduced piracy, increased consumer surplus, improve the consumer experience, and reduced the cost of music production. On the negative side, revenues for artists from streaming services still remain a concern. In this essay, we have discussed the determinants of the amount of revenue. However, due to limited data, further research is advised to recommend a concrete solution to address the revenue concern.

Bibliography

Apple Music for Artists. (2022). Get your music on apple music. Retrieved April 23, 2022, from https://artists.apple.com/support/1108-get-your-next-release-on-apple-music

Brynjolfsson, E., Hu, Y. (., & Smith, M. D. (2003). Consumer Surplus in the digital economy: Estimating the value of increased product variety at online booksellers. Management Science, 49(11), 1580-1596. doi:10.1287/mnsc.49.11.1580.20580 

CNN (2019, September 03). Justin Bieber: From YouTube to global superstar. Retrieved April 23, 2022, from https://edition.cnn.com/2019/03/26/entertainment/gallery/justin-bieber/index.html 

Dolata, U. (2020). The Digital Transformation of the Music Industry. The Second Decade: From Download to Streaming. Retrieved April 23, 2022, from http://hdl.handle.net/10419/225509 

Edquist, H., Goodridge, P., & Haskel, J. (2021). The economic impact of streaming beyond GDP. Applied Economics Letters, 29(5), 403-408. doi:10.1080/13504851.2020.1869158 

Ezrachi, A., & Stucke, M. E. (2019). Virtual competition: The promise and perils of the algorithm-driven economy. Cambridge, MA: Harvard University Press.

House of Commons (2021, July 15) Economics of music streaming Second Report of Session 2021-22. https://committees.parliament.uk/publications/6739/documents/72525/default/ 

International Federation of the Phonographic Industry (IFPI) (2010). Investing in Music: How Music Companies Discover, Develop, and Promote Talent. https://ifpi.at/website2018/wp-content/uploads/2018/12/investing-in-music.pdf 

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