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Ilmu Sosbud

Social Media Promotion Strategy "Dapur Pedak"

30 November 2022   16:28 Diperbarui: 30 November 2022   16:37 79
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The implementation of the 5th semester students of Aisyiah University Communication Studies in digital marketing content has been running smoothly on social media to date. So far, Umkm Dapur Pedak has been pretty good at creating content and posting about the origin of smoked beef sei, both product photos and stories on the Instagram page. My colleagues and I often use templates in the Canva application that I have learned during training. 

At the last meeting, our students and Umkm planned to make a testimonial video to exhibition visitors at "Dapur Pedak" about the taste of Sambal Roa and Sambal Lele and will hold a giveaway as well. The owner of "Dapur Pedak"  also made a new packaging for the chili sauce. Later we will post the video results on the Instagram page. On the Instagram page we also do Q&A.

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