This advertisement for one of the fast-food namely McDonald's showing on Indonesian TV around the 90s, although this ad is classified as old and does not appear on television anymore, I like it, I think this ad has featured several aspects, not only in a promotion. But there is a work of art in it.
The beginning of McDonald's advertisement was when foreign products entered Indonesia, the strategy they used was by displaying Indonesia's richness, but even though the products delivered came from abroad, they still displayed Indonesian culture as in the advertisement showing children playing traditional games, there were regional dances, the advertisement also displays the togetherness of the Indonesian people which symbolizes "Bhineka Tunggal Ika" and music that is always remembered when hearing the advertisements, even the music has been used for up to 22 years to fill McDonald's.
advertisements. The authenticity of the ad is also proven by the unique concepts in the advertisement. That and in my opinion for advertising in the 90s, it was awesome and cool.
