Grab Express is one of the public services that sells services in the Grab application that helps consumers when they want to send goods or food. As we know, the Grab application often holds attractive promos for its consumers, not only promos on Grab Express but also Grab Food, Grab Car, Grab Bike, and many more. Currently, Grab Express is holding a cheap postage promo.
In the context of postage promos, GrabId presents interesting ads when we watch it. They call this postage promo "OMG". which stands for Ongkir Mantap Gilak. The advertisement shows a man facing the laptop but is shocked by certain things that make him so shocked that he doesn't focus on his work on the laptop. At the end of the video, a package box appears that says "OMG: Ongkir Mantap Gilak", then explains what OMG promo is. It was also explained that in order to enjoy the promo, consumers must enter a promo code and there are two options, namely OMGINSTANT for instant delivery and OMGSAMEDAY for same day delivery. For the OMGINSTANT promo code, consumers can enjoy a flat postage promo for only 12 thousand rupiahs, while the OMGSAMEDAY promo code offers a flat postage promo for only 8 thousand rupiahs. Very cheap, right?
As a user of the Grab application, when I saw the ad, I was immediately attracted by the cheap postage promo. The advertisement is quite interesting, unique, and the advertising message can be conveyed well to consumers. Especially in a pandemic situation like this, there are definitely many people who want to send goods or food because they cannot meet in person and at a cheap price, of course. So that everyone can take advantage of the Grab Express application with the promos they provide.
The promo advertised by Grab on their official Instagram account is none other than their marketing strategy to increase interest and attract consumer attention. By presenting unique advertisements and promos that are the target of consumers, it is the right strategy to attract consumers attention using this application.