students of the communication science study program at Aisyiyah University Yogyakarta began carrying out digital marketing tasks through their MSME Instagram platform in comparing products to be sold.
today we will be doing a product photo shoot from our UMKM partner Dapur Pedak and coincidentally the culinary business, with Dapur Pedak we have been taking product photos since the beginning of the training which was conducted at Rumah BUMN (Ruby).
The first photo shoot was in October 2022 with UMKM, namely Mrs. Bernadeta Yuni, before the photo shoot we prepared food in frozen form and ready to eat. There are many kinds of products that are sold, namely smoked catfish sauce, pampis tuna sauce, smoked beef sei, gongso Semarang, and others.
During the branding process in digital media, we focused on the Instagram platform in the form of feeds and reels. Roby and I share the task of uploading content and we will post content 3 times a week.