Advertising is a content and key component of marketing which is believed to be an important factor in creating a production brand and image of a corporate company. Because it is very important for an ad to pay attention to what is feasible and not feasible in the advertising process. This is closely related to the advertising creation process which takes a lot of money and takes a long time. In English, advertising and advertising comes from Latin, namely adverte which means to distract attention, so that advertising is also interpreted as something that can distract the public's attention to something. So the essence of advertising lies in how efforts to divert people as consumers to pay attention to something that we want to be our goal.
Â
Chairman of the Muhammadiyah Primary and Secondary Education Council, Baedhowi, assessed that the illustrations in Sampoerna A Mild's cigarette advertisements could damage the morale of the nation's future generations. "Perverted advertisements can damage the morale of the next generation," said Baedhowi when contacted by ROL. From this we take some conclusion that advertising can destroy the next  generation morals,because the television shows anything that is’nt feasible for a kids to watch. In this matter, Baedhowi says “ the young generation must have a filter for an information wherever that’s come. And Baedhowi hopes the student can understand an difrences about what is good and what is bad.
From this we can understand anything about advertisements. As a students we must leaarn about advertisements, because advertisements we can see it everywhere and anytime. Advertising is not only on tv,but we can see it anywhere like:  an website, youtube,event in aplication  thet we have in our phone. So, the matter is how we filter it and learn what is good and what is bad from that.
#EtikaKomunikasi,#KPIUMY,#UMYogya
