Entering the fourth day of the digital marketing training at Rumah BUMN, UNISA Yoyakarta students are still enthusiastic and consistently following the activities well, even with bad weather due to heavy rain, they are still excited to attend class.
Today's class, students are given material on Content Marketing Basics. So what exactly is the definition of content marketing? Content marketing is a long-term strategy for building relationships. There are many ways to create content marketing, for example with YouTube series, games, product review series against hoaxes or through the tiktok trend.
Before creating content, what we have to do is create a content mapping which includes several things. Get to know what your buyer is like, then get to know the products you will offer later and get to know which/what your competitors are like. Get to know these 3 things in detail to make the content creation process easier.
The material above is the material presented in class today. Quite short but still interesting. After giving the material, students were immediately given the task of analyzing and making content mapping for assisted MSMEs from each group.
