October 11, 2022 entered the first day of digital marketing training. This activity was attended by around 30 people consisting of 20 students and 10 MSME actors. Directly guided by Mr. Bondan Satria, the opening material is entitled Digital Marketing Framework for beginners.
When you hear the word digital marketing, of course what comes to mind is selling. But the real goal of digital marketing is not selling products but looking for interested people, if someone buys it is a bonus. Digital marketing has 2 components. First, traffic that is interested, followers or people who only know the product. Traffic turns strangers (strangers) into curious (browsers) about the products we offer. Second, the conversation is the buyer or consumer of the product. Conversation turns curious people (browsers) into buyers (buyers).
What needs to be remembered is that followers are not always customers and customers are not always followers. For example, syifa hadju fans don't necessarily use the products they endorse, and those who are catfish king rice don't necessarily follow ig, tiktok, etc.
The material above is presented in an interesting and concise manner so that it is easy for us to understand. In giving the material above, it is interspersed with discussions and giving assignments, so you don't get bored and sleepy and the class becomes more lively. The class lasted well for 2 hours.
