Naskah Pengabdian oleh Reiga R. A., S.E., M.M.Innovation is basically carried out as an effort to adjust to the needs or lifestyle of the community. Innovation will be successful if it is able to pass the adjustment stage. This means that without us realizing it, innovation has a connection with the culture of society. No matter how good the innovation is, if it goes against the culture of society, the potential for failure will be even higher. Vice versa, if the company is able to innovate and find common ground with the culture of society, then innovation will be closer to the point of success.
Cultural Origins
Culture is formed from several factors, such as historical factors, geography, religion and other factors. Through these factors we can see how the process of an innovation is created.
1. Geography Factors
Geography deals with the natural conditions on the face of the earth. This condition will create a culture of society. People who live in the mountains or low-temperature areas, in their daily lives need thick clothes as an effort to warm the body. Thin and cold P akaian is certainly not a product needed in the region.
The case in Africa can be a concrete example of an innovation created from the geography of a region. Africa has hot and arid geographical conditions. Many settlements are far from water sources, so people have to travel long enough distances to be able to fetch water. The habit of taking water using timba or jerry cans certainly has a bad impact, considering the distance they have to travel to carry the water container.
This condition creates an innovative product called hippo rooler, which is needed by the community, and can make it easier for people when taking water. Using hippo rooler people can take large amounts of water with minimum power.
2. History
History deals with past events that are remembered and have meaning in the eyes of the public. Although history does not have a significant role in innovation, it does not mean that it can be ignored.
3. Technology
